Who We Are
Our Story
and Values


Meet Chantell
As the founder of IgniteU, my mission is to plant seeds of confidence, creativity, and self-worth in every space I touch — from children's books to the
dance floor. I wear many hats: published author, choreographer, guest speaker, podcaster, and community builder. Through stories like It’s Just Hair
and It’s Just Shoes, I help young readers embrace their uniqueness and step boldly into their truth.
For the past three years, I’ve had the honor of being a partner at the Essence Festival of Culture, using that platform to amplify Black joy, storytelling,
and the arts. My journey has also made waves on TikTok, where my viral dance “Mr. Weatherall” captured hearts around the world.
And the momentum continues — I’m now choreographing an official dance for Rob49 through Interscope Records, a full-circle moment
blending my love for movement and music. Every win is a reminder that purpose and passion are powerful when aligned — and I’m just getting started.


